Explore a Collection of My Standout Designs and Quick Creative Wins
As part of the design proposal I was supporting I had to perform a quick heuristic evaluation of the existing redesigns of gorancho.com
Based on e-commerce best practices of product listing page (PLP) and product details page (PDP) I performed heuristic evaluation and current designs and provided improved design concepts to the clients
Competitor Analysis, Heuristic Evaluation, Wireframing, Visual Design
A close friend of mine, the CTO of a leading cybersecurity firm, came to me with an intriguing idea: reimagining how system, network, and security admins interact with complex configurations. Inspired by the modular simplicity of customizing cars in racing games, he envisioned a drag-and-drop design canvas that would replace tedious, form-based UIs with an intuitive, visual workflow.
Excited by the potential of his idea, I collaborated with him to fuel it with a clear design vision. Together, we explored how this concept could simplify tasks, engage users, and create a more efficient way to handle intricate configurations. I brought his vision to life through design sketches and prototypes, supporting his pitch and helping him present a compelling case to his stakeholders. This project became a testament to the power of combining technical expertise with user-centered design.
Requirement gathering, ideation, wireframing, design concepts
Fig: Using my expert knowledge on e-commerce best design practices for PDP and PLP I capture the insights on the current designs
Redesign based on Heuristic Findings
Based on my findings, I redesigned the current design experience and provided an improved design adhering to e-commerce best practices.
Fig: Redesigned product listing and product details pages based on best practices
Evaluation & Redesign for E-Commerce website
Design proof of concept for a startup idea
Introducing a cutting-edge digital certificate orchestration platform fueled by advanced generative AI technology
These designs were created as part of responses to RFPs (Requests for Proposals) from a variety of organizations, or helping a friend with my design expertise or me trying to learn something new
Each project demanded quick turnaround, requiring me to adapt and deliver creative solutions without the support of established design systems.
These projects showcase my ability to balance speed and quality, highlighting creativity, adaptability, and a knack for delivering impactful solutions when time is of the essence
More designs are available upon request